Cicada - Mind Fuel


Sustainable, Social Issue, Branding, Web Design
10.04.23


Website
Cicada is my solution to the Public Brief, which seeks to promote a more sustainable food system by changing the way western cultures view insects as a viable food source. Specifically targeting young, health-conscious individuals who prioritise environmental sustainability, Cicada draws inspiration from the Cicada 3301, the world's most significant internet mystery that has gained a large cult following.

By using insects as a primary ingredient and creatively incorporating them into their brand identity, Cicada aims to disrupt traditional food systems and revolutionise the way people perceive insect consumption.



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